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Immersive 3D video

Immersive 3D video for surgeons and nurses designed to celebrate the 20th anniversary of an iconic medical device.

Year: 2020

Medical Education HCP
2D/3D videos / 360° / audio-visual
Gastroenterology

Our expertise

Medical. Creative. Technical.

The background

This iconic medical device has been used for several decades in laparoscopic surgery, and its many advantages have helped to forge a solid reputation in the field.

The challenge

Modernize the presentation of the medical device to mark its 20th anniversary.

The solution

We created a realistic 3D model of the device to offer complete freedom of movement and presentation.


To highlight the customer's key messages, we developed a concept based on shadow play to emphasize the product's advantages, in line with the graphic charter.

The video is shown at events, team meetings and customer presentations.

Link to the video

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Giuseppe Cuppuleri

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